Red dot award 2012 for 'Visions of' product line
Desso has received a ‘Red Dot: Product Design’ Award for its ‘Visions of’ carpet line. The red dot is a quality seal for aesthetic forms and lasting trends, handed out each year during one of the most renowned design contests in the world.
This year, 1,800 manufacturers and designers from 58 countries participated in the contest. A jury consisting of 30 international experts tested and evaluated a total of 4,515 products in Essen, Germany. Desso’s Visions of has an elaborate and innovative product design, according to this year’s jury.
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Close cooperation
Desso-CCO Alexander Collot d’Escury: “Developing this award-winning product line was challenging on both esthetical and technical grounds. The high level of expertise of our teams in both fields and their close cooperation has paid off. Winning this award, of which we are very proud, is a great acknowledgement of their effort.” The award will be handed out at the red dot gala on July 2nd of this year.
‘The red dot s a quality seal for aesthetic forms and lasting trends’
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Andere referenties
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New way of carpet production
Collot d’Escury: “For Visions of, our teams have adopted a new way of producing a carpet, which makes the - usually invisible - primary backing visible. We also changed the standard ways of printing a carpet. We combined both in such a way that there is a layered effect between the visible primary backing and the pile material.” The ‘Vison of’ product line has many customizing opportunities, in addition to the standard of three different patterns and multiple color ways.
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Marloes Jongen – Designer
For 'Visions of..' I was inspired by the use of patterns in art, fashion, architecture and interiors.
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Mark de Negro - Technical Development
By applying cutting edge production technology and powerful pattern design, we are able to create a unique layered dimension.
Combination of techniques
“Visions of is a surprising statement on the floor. It is outspoken without being dominant.” As a team we designed a unique combination of techniques that have been brought together in an unusual way. “Because of its layered effect and its dense structure you will experience the carpet in multiple ways. Depending on the angle of which you approach the carpet, the pattern appears and disappears.”
New way of carpet production
Collot d’Escury: “For Visions of, our teams have adopted a new way of producing a carpet, which makes the - usually invisible - primary backing visible. We also changed the standard ways of printing a carpet. We combined both in such a way that there is a layered effect between the visible primary backing and the pile material.” The ‘Vison of’ product line has many customizing opportunities, in addition to the standard of three different patterns and multiple color ways.
‘A unique combination of techniques that have been brought together in an unusual way’
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