Design Vision

Carpet is our link between mankind and architecture. It is the layer that enables us to have a positive influence on the world: to stimulate the senses, to shape perceptions of buildings and to meet the needs of society. Every product or service supplied by Desso is based on the synergy of three pillars. Creativity, Functionality and Cradle to Cradle® are key to how we work. Three important sources feed these pillars.

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Inspiration feeds creativity. For Desso, creativity means combining insights, ideas, knowledge and experience into functional, attractive products and services. We set out to explore the worlds of architecture, art and fashion. In each of these spheres, we study emotions, the perception of buildings, trends and other contributing factors. This enables Desso to respond to impulses coming from society. We do so with innovative products that inspire people to see their world through a new perspective.

For Desso, functionality means adding value to products or services. Through continuous innovation, Desso aims to supply superior products and develop groundbreaking solutions. Functionality is driven by Technology. New potential will continue to be discovered in the yarns and carpet industry. For Desso, carpet is more than just a floor covering. It’s a skin, a layer which responds to the needs of the user on many fronts: health, comfort, safety, convenience, perception and emotion. Desso’s designs have a clear goal: to optimise people’s well-being.

For Desso, Cradle to Cradle® is a way of working. It’s a positive approach to sustainability which is intrinsic to everything Desso does. Carpet is more than a product; Desso sees carpet as a service. Social developments are the forces that drive us to take up our responsibility for the needs of society. Desso works to create value with Service Design during every contact moment with the customer. For us, that moment is an opportunity to give meaning to our relationship. It’s also an opportunity to contribute to a better world. We do so through timeless collections, transparent relationships with stakeholders and Cradle to Cradle® design – products made from pure materials, that are safe for human use and can be biologically or technically recycled at the end of their useful life.